According to a recent Hubspot survey, more than 85% of marketers believe video content is essential for any marketing strategy. This percentage is more than 20% higher than in 2016.
Understanding why this is the case is not hard. Modern digital marketing is all about engaging with your audience and sharing personal stories. And there’s simply no better way to do that than video content.
Videos are engaging for people of all ages and less boring than other types of content. However, it’s not easy to create or optimize video content. That’s why we have created a list of the top 10 video content tips and tricks you should follow.
Top 10 Tips and Tricks to Succeed in Video Content Marketing
Whether you are an influencer, blogger, or business owner, video content is important for promoting your services or products. The following tips will help you improve your video content strategies.
Plus, you can apply these tactics across all websites and platforms: from your website or YouTube channel to social media platforms like Instagram or Twitter.
1. Utilize Video SEO
Contrary to what many believe, SEO does not only apply to written content. In fact, video SEO is just as important for drawing organic traffic to your website or social network account.
You can achieve this in several ways. When you upload a new video, you need to consider things like keywords, tags, file names, and descriptions. However, this is only part of what you can do to optimize your videos for SEO purposes.
There are plenty of video SEO guides for beginners that can help you improve your online presence through your video content.
2. Identify Your Goals and the Scope of Your Videos
As with written and visual content in general, it is critical to identify your business goals for video content. This is one of the first things you should think about when launching a new video content campaign.
Think about what you want to achieve. For example, do you need to generate new customer leads or expand your audience? Considering the reach of your videos can help you stand out from your competitors.
When it comes to video content, planning is key. For this reason, setting the goals of your strategy should be a priority.
3. Schedule Your Video Content
While it’s important to set goals, no video content strategy will work without consistency. Planning your video content is the best way to be consistent when creating, uploading, and promoting.
There are many online apps and tools that can help you organize your video content strategy. For example, scheduling tools like Buffer or MeetEdgar can help you keep everything organized and save time uploading your videos.
In addition to these social media scheduling tools, you can also use apps like Trello to help you organize your content creation in general.
4. Use Premade Material like Instagram Templates
If you are a professional video creator or video editor, you’ll have no problem creating top-notch video content. But what happens if you have no experience with video content at all?
Luckily, there are plenty of tools out there to make your life easier. For example, if you want to create video stories for Instagram, you can use captivating pre-made Instagram templates.
Editing such templates using software like Photoshop can save you both time and money. However, if you do not have Photoshop experience, you can also create videos using simple online editors like Canva.
5. Make Your Videos Engaging and Emotional
There are a few tips we would like to share when it comes to the content of videos. An important thing to keep in mind is that your videos should always be engaging. If you don’t try to engage with your audience through your videos, there is a big chance of failure.
Therefore, whether you own a personal blog or an enormous corporate website, your video content should connect you emotionally with your audience. Adding a personal feel to your videos is a fantastic approach to consider.
By doing so, your customers/readers will feel the need to engage by sharing their stories with you.
6. Create Educational and Relevant Video Content
There are a few tips we’d like to share with you when it comes to video content. One important thing to keep in mind is that your videos should always be engaging. If you are not trying to engage your audience through your videos, there is a high chance of failure.
Whether you have a personal blog or a huge corporate website, your video content should connect emotionally with your audience. Adding a personal touch to your videos is an excellent approach to consider.
This way, your customers/readers will feel the need to engage by sharing their stories with you.
7. Implement CTAs
Calls to action are one of the most effective marketing strategies for written content. Although most websites only include CTAs on the homepage, it’s a brilliant thing to also use them in blog posts, videos, and visual content in general.
You should let your customers know how they can interact with your brand. For example, let them know about your website or how they can follow you on social media for more information.
CTAs are the best way to keep your customers and ultimately increase your conversion rates.
8. Focus on Storytelling
Videos that focus on sales often bore viewers. For this reason, you should add some value to your video content. Creating videos that act like stories is a great thing to do.
When you tell a personal story, your customers can better understand your brand and how it can help them. Remember, storytelling makes your content more engaging and interesting.
9. Promote your Content
Say you have developed a great video content strategy and have already created some top-notch videos. What should be your next step? Well, maximizing your target audience is a smart approach.
You can achieve this by promoting your videos on platforms like Facebook, YouTube, Instagram, etc. Another smart move is to incorporate your video content into other content like blog posts, your website, etc.
10. Occasionally Evaluate your Video Content Strategy
Since you have already established your goals and the scope of your videos, you know exactly what you want to achieve with your video content strategy. Therefore, it’s important to evaluate how your plan is working. If you are happy with the analytics of your videos, that’s great.
If not, you can always consider what’s going wrong. For example, maybe you need to promote your videos better or include more CTAs.
In this article, we analyzed how important video content has become for marketing. For this reason, implementing videos into your marketing strategies is a great thing to do.
If you follow the tips and tricks above, you will increase your video content strategy’s chances of success.
Featured image via Unsplash.